Can some matches/situations in WWE truly be as intense/brutal without blood/cussing?

like how is a steel cage match or a cell supposed to be brutal without some blood? How can a last man standing match or a personal grudge match or streetfight supposed to be intense without a little blood? How can some fueds come across as personal with some of the words they use as insults now days? It has to have the proper amount of cussing but nothing overused. The thing is WWE can get away with this having a PG rating but they are afraid to offend sponsors and thus afraid to push the rating. Remember SmackDown used to be PG during Ruthless Agression and they got away with some stuff then. And shows like The Simpsons and King of the Hill have PG ratings as well. So why can't WWE put this product out instead of what they have now